Social Media - A Practical Approach to Managing Comments, Content and Conduct

Your challenge is not whether your agency will have a social media presence—it’s when and how that will occur. Nearly every public agency now uses social media to provide and improve upon their engagement and interaction with the public. Unfortunately, confusion can sometimes result regarding an employee’s activities and posts from third parties. Further, when your agency makes the decision to have a social media presence, you must also address how to manage your unique social media audience (including the individual comments and separate expectations that come with that presence). Employees, elected officials, residents, business owners, advocates, the media, and special interest groups will regularly visit you online and engage in some manner on a daily basis. Each of these visitors to your social media sites is formulating and sharing their political opinions, sentiments on items of public concern, judgments and sympathies, and even their personal experiences and interactions more than ever before. This training (and the templates and guides you will receive have been created to provide members with effective, efficient, and best practices and model policies for managing social media use. In this training, you will share some easy-to-employ methods for providing additional clarity and direction that empower your agency to move forward with social media issues, options, and procedures.
Topics Covered:
  • Receive a targeted social media policy template for establishing agency-wide guidelines, protocols, and procedures for the use by agency staff of social media sites, channels and technology
  • A social media workflow outline to assist you in defining your agency's media goals, objectives and resources
  • An understanding of why consistency between your existing agency Code of Conduct and your social media policy is so important
  • Best practices and model policies for social media comment and content moderation
  • The ability to choose between creating a public forum, non-public forum, or limited public forum in your social media presence
  • Specific language to be posted online
  • How to maintain your agency website as the primary source of information even though third-party platforms are also utilized
3 hours
Best Risk Management Practices
Who should attend:
Anyone who posts, creates or oversees content via social media for your Agency. This may include elected officials, risk managers, executives and account administrators.
As Needed
No trainings are currently scheduled at this time.
To register for training, click here.
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